Digitale Markenführung

Digital Brand Leadership: An Executive Guide to Co-Creativity

Digital Brand Leadership: An Organizational Design Approach for Multichannel Operations. Living in a networked knowledge society, with exponential growth of converging media technologies and the fast-paced evolution of networked ecosystems – new governing models and organizational structures are needed to lead a digital brand. In the arising experience economy, employees are the key to gain competitive advantages.

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