Customer | Media Interface | Swiss Transformation Advisory

Digitale Markenführung

09/07/201518/08/2016 by Patrick Hofer

Digital Brand Leadership: An Executive Guide to Co-Creativity

Digital Brand Leadership: An Organizational Design Approach for Multichannel Operations. Living in a networked knowledge society, with exponential growth of converging media technologies and the fast-paced evolution of networked ecosystems – new governing models and organizational structures are needed to lead a digital brand. In the arising experience economy, employees are the key to gain competitive advantages.

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11/11/201318/08/2016 by Patrick Hofer

How to destroy and rebuild communication? Lessons learned from the X Media Lab on Transmedia

A new buzzword is taking the stage: Transmedia. Is it just a new hype or the kind of revolution that is shaping the future of branding?

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07/11/201318/08/2016 by Patrick Hofer

Digital Marketing Map – Gartners directions to master the technology landscape and chart a course for success.

To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.

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07/11/201318/08/2016 by Patrick Hofer

Swiss State of Digital Transformation – Take aways from the Namics Smart Business Day 2013

The Digital Transformation is over. Welcome to the Digital Reality. How this new World looks like, was unveiled in inspiring afternoon presentations on Oktober 28, 2013 at pleasant GDI in Rüschlikon.

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