Digital Marketing Map – Gartners directions to master the technology landscape and chart a course for success.
To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
Gartner Research created an Interactive Digital Marketing Transit Map to show the relationships among business functions, application services and solution providers. To use it to create a digital marketing solutions strategy, improve operations and plan initiatives. The digital landscape covers a wide, complex territory.